Music video target audience questionnaire (Courtney)

This it the questionnaire that we developed as a group to gather more research on out target audience. we need to research into how big out target audiences is and what people expect to see within a music video from that genre. By doing this research we will be able to incorporate some of these ideas into our music video, this will help us to make sure that the music video includes the right content to attract out target audience. 

 

Below is a clean copy of our target audience questionnaire. We decided to ask 20 people of different ages and genders so we could get a variety of different results.

 

 

Target audience questionnaire

 

*Delete where appropriate

Gender: Male/Female                              Age: …………………….

 

1.      How often do you watch music videos?

 

                                                              i.      A lot

                                                            ii.      Sometimes

                                                          iii.      Not a lot

                                                           iv.      Never

 

2.      Have you ever heard of the music genre Electro – pop?

 

                                                              i.      Yes

                                                            ii.      No

 

3.      Do you/have you ever listened to the music genre Electro – pop?

 

                                                              i.      Yes

                                                            ii.      No

                                                          iii.      Sometimes

 

4.      What would you expect to see from this genre?

……………………………………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………...........................

 

5.      Would you choose to watch a music video on this genre?

 

                                                              i.      Yes

                                                            ii.      No

                                                          iii.      Maybe

 

6.      Do you have a favourite song from this genre?

 

                                                              i.      Yes

                                                            ii.      No

                                                          iii.      I don’t listen to this genre

 If yes, what is the name of the song and artist?

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