Target audience brief for the music video (Courtney + Ben)

Target audience brief

We believe that the song is aimed at people in their 20s, both males and females, however possibly more so males than females due to both members being male. We also feel that it covers the ethnic majority and thus would be popular with people of varying races and ethnic backgrounds. We also see no reason that the song wouldn’t be suitable for people of any sexuality as the lyrics are not specific of gender in any way.

To attract this demographic to our video we will need to include people in their 20s. Overall the song is quite diverse and inclusive in it’s demographic, with the major containing factor being age and it’s appeal to predominantly people in their 20s.